I don’t know how significant this might be…

…but I thought it was interesting…

Sabra’s a fan of this station on Facebook (and now I am too!), and scrolling through her news feed a few minutes ago we saw this item:

I just want to say “Thank You” to all 33,000 + of you and growing. We HAVE to keep spreading the word about Texas Music. I hope in the new year you become active in helping me do that. -Ranch Guy

I said, “Wow, 33,000 fans?” (33,489, to be exact, as of 0100 Friday morning.) That sounded like a lot, so just for fun I thought I’d see how many Facebook fans the Big Two Dallas-Fort Worth country stations had. The numbers were quite eye-opening:

KPLX 99.5 the Wolf, which once upon a time was THE station to be listening to if you were a country music fan in North Texas (and as one who listened to it a LOT during the early part of last decade, I can tell you there was a reason for that): 16,483 fans.

96.3 KSCS, which has more or less been an also-ran for the last 12 years or so but once upon a time was a pretty good station too: 4,486 fans.

So,to recap: 95.9 the Ranch, which plays solely regional music and is a rimshot station covering the less-populous half of the D-FW metro area, has more Facebook fans than the area’s two 100,000-watt blowtorches that play mostly Nashville crap combined. (I should note the station simulcasts on 106.9 in Corsicana and 107.1 in Sulphur Springs, but neither of those signals makes it as far into the Metroplex as does 95.9. I’d be surprised if they even showed up in the ratings.) I know that doesn’t translate into ratings or ad revenue, but I still thought it was interesting, especially considering that said blowtorches both have presences on the Web just like 95.9 the Ranch does. And you know that sort of thing is increasingly important, especially with the ways news and entertainment media are evolving now. It’ll be interesting to see if something like that ever does get to be as valuable as the Arbitron ratings are now…

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5 Responses to “I don’t know how significant this might be…”

  1. Sabra Says:

    Here’s a big difference for you: KFWR is one of very few Texas country stations out there. The others are all mainstream, commercial country–a dime a dozen around here, in other words.

  2. southtexaspistolero Says:

    The others are all mainstream, commercial country–a dime a dozen around here, in other words.

    Yeah, that’s true. It’s just sad, though, because 99.5 the Wolf inspired that kind of loyalty once upon a time.

  3. Sabra Says:

    Yeah, but once upon a time the Wolf didn’t suck donkey balls.

  4. southtexaspistolero Says:

    Yes, which is what makes it so sad. LOLOL

  5. Mattexian Says:

    Poor ol’ Texas Mix 105.3 in Magnolia (kinda near Conroe, better listening at home online than driving around, like on Tx105 heading from Beaumont to Brenham) only has 2500 friends on FB, but it sure as hell beats anybody else for Texas Country. Other stations (esp. here in Bmt) might have one hour or an evening (7-midnight, like WACO 100 on Saturday night) of Texas artists, but 105.3 plays it all the time (tho I’ve joked that apparently we have an exchange program with the Conch Republic, since they’ve played Jimmy Buffet a time or two!)

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