I’ve been listening to the “new rock” station…and by “new rock”, they mean the same shit they are playing when I stopped listening ten years ago with the occasional newish song tossed in.
This reminded me of last weekend when we were driving back into San Antonio from Houston, and we had the radio on 99.5 KISS. The deejay was talking about the reunited Soundgarden and mentioned the band’s new album King Animal…right before they launched into “Black Hole Sun” (which, incidentally, turns 20 years old this year).
And it makes me wonder. What’s the point in having an allegedly modern rock station if it plays little if any modern rock? Of course it’s not as if anyone at Cox Radio gives a shit, apparently, since they’re marketing the station as “San Antonio’s No. 1 rock station” — against two classic rock stations, one of which they own, to boot. (And truth be told I’d rather listen to those.)
Beyond the marketing, though, it certainly calls into question how terrestrial modern rock radio in particular is maintaining its relevance in the age of things like YouTube and satellite radio. From what I can tell it’s doing a piss-poor job, in the case of 99.5 KISS coasting on past glories. Seriously, if a given radio station is going to play music from a certain genre, you’d think it’d play new music from said genre in order to keep itself relevant and vital.
But I’m just a listener. What do I know, right?