Radio musings, 29.4.17

Well then.

The shares of radio and billboard giant iHeartMedia Inc. have tumbled 27.3 percent since the company warned investors last Thursday that it may not survive over the next 10 months.

So this is what it’s come to in April 2017, for one of the biggest media companies in the United States. Why?

Well, honestly, I don’t know. All I know is my own story. I haven’t bothered with terrestrial radio in a few years now. And that’s a huge change from the way I used to be as recently as a decade ago. And even more so before that…before I got satellite radio, I used to be with certain radio stations like a lot of people are with their sports teams. But they fired the deejays, changed the format, and all that good stuff. Sure, the music sucks, but really that’s just part of it. As I’ve put it before, those deejays become a part of your life, in a way the voices of your day, like co-workers, or — dare I say it — friends. You get rid of them and you get rid of a big part of your audience’s connection to your radio station, and when you’re already behind the eight-ball of having to play the same crappy music over and over, well it makes things that much worse. Is syndicated talent good? Sure it is, but there gets to be a point that there’s too much of it. What possible way (beyond financial) does it benefit Texas listeners to have a morning show on their local radio station that’s based in North Carolina? Between that and, for example, your modern rock stations not playing any actual modern rock, and all the No. 1 albums that don’t actually get any airplay on country radio, it’s small if any wonder that we are where we are now.

More great thoughts from Trigger at Saving Country Music here.

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: